Promotion Before Your Game Release

Here I am going to give you some basic advice on how to promote your game before it is released. This way you can reach new people who will be the first to download your game and spread the word about it.

1. Blog

Blog is the first thing that you need to start when you are going to promote your game on the internet. Use your blog as the base for your posts. Your social media posts should lead to your blog, and vice versa. If managed right, a good blog can bring you your first players and fans who will share information about your game.

The most popular platforms to start a blog:


2. Social Networks

Once you have a blog, it’s time to set up social media profiles. You will use them to connect with your players and fans, and direct them to your blog.

The most important networks to use are:

  • Facebook
  • Pinterest
  • Twitter
  • Google+

Here is a very comprehensive article that covers social media profiles from A to Z, written by Evan LePage, a blog specialist for Hootsuite. I’ve selected some of LePage ideas and tips that will motivate you and help to promote your game. However, reading the whole article will give you an in-depth look at the most popular social media channels.

Your Facebook profile is one of the largest social media profiles on the web. Since Facebook is also the biggest social network on the planet, with 1.3 billion users, it’s important that people are able to quickly find you and connect.

Take the time to fill out all sections with care, as customers and prospects will turn to them frequently. You also have the opportunity to write a lengthy “Aboutdescription of your game. Use this space to show visitors who you are, what you do and why they should care.

Suggested image dimensions:

  • Profile picture: 180×180 px
  • Cover photo: 851×315 px


Whether it’s a personal or branded account, Twitter profiles are exactly the same for everyone. This should be an advantage, since you don’t need to learn different processes if you’re building a profile for you or your business. That isn’t to say these profiles don’t require effort. Just like the network’s approach to social media as a whole, Twitter profiles are a test in brevity.

Suggested image dimensions:

  • Profile photo: 400×400 px
  • Header image: 1500×500 px


Many people are quick to brush off Google+, when in fact it has some of the most passionate social media users today. Add the fact that Google+ profiles have a role in Google search results of your name or brand, and you shouldn’t need any more reason to work hard on your Google+ presence.

Suggested image dimensions:

  • Profile picture: 120×120 px (minimum)
  • Cover photo: 1080×608 px


3. Posts & Content

Let’s proceed to another important question - what should I post?

First, you should know your target audience. It’s very important because you want to post content that will be interesting for your game fans and followers.

If you made a game for kids like many other TutoTOONS creators, your target audience is parents. They are the ones who will download your game for their kids. Example of content that might be interesting for parents: interesting facts about games for kids, how games help kids (improve kids reaction, foster kids imagination and creativity, develop motor skills, etc.), and similar.

Second, do not forget to share and repost content of other TutoTOONS game creators and team members, as well as news from interesting contributors to game industry.

And third, prepare game-related content while working on your game. It can be sketches of characters or game levels, finished game scenes and graphics, sneak peek gameplay videos - all the nice and interesting things that you created.


Written By Iurii Znak

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