Once you have your blog, social media accounts are ready and your game is about to be published, it’s time to focus on promoting your game.
1. Share Content with Your Target Audience
By now, you should already know who is your target audience and what they like. Best way to reach them is to share information in places they visit online.
For example, you can target online forums where moms and dads share parenting information with each other. Try to post and offer parents a new interesting game for their kids in which, e. g., kids can learn something new. But be nice and friendly, online communities don’t like spam in their chats!
Another way to promote your game is to contact people who influence your target audience, and share your content through them. Examples of places to share your game info:
- Mom bloggers (http://www.topmommyblogs.com/pages/index.php)
- Parenting forums (http://raisingchildren.net.au/forum/)
- Educational games on Twitter (https://twitter.com/educationalgame)
2. Promotion through TutoTOONS Community
We all have a common interest in creating quality games, promoting them and ultimately earning more revenue. If one TutoTOONS game becomes popular, it promotes other games, and so on. That’s why all community members are encouraged to help each other and share content of each other.
For this purpose, we have #games-marketing channel in TutoTOONS Slack where you can share your information and encourage others to re-share it. And, of course, do not hesitate to share information of other team members. ;)
3. Promotion through Your Personal Network
You most-likely have some personal social profiles already, so why don’t use it to promote your game? Sharing information with your personal network is the easiest way to get the first followers and reach people who might be interested in what you are doing.
Write a nice email about your game (introduce it, add links to App Store and Google Play, some screenshots, link to video, etc.) and send it to your friends, family and contacts once the game is released.
Quality game reviews and good ratings are very important for your game discovery and downloads. How to get reviewed? Simply ask your friends for help! Make sure they leave a positive comment about your game and help you get to the top.
Written By Iurii Znak